Which pages. In what order. And why.
Before anyone touches a design, I plan the site: which pages it needs, how a customer moves through them, which services deserve their own page, and which towns genuinely earn one. You see the plan in writing and approve it before anything gets built.
I turn your business into a page plan.
This is desk work on my side, so your time cost is small: one review, one round of questions, one approval. I take everything from the discovery conversation and decide what actually belongs on your site. Not the most pages. The right ones, each with a job.
What you do
- Read the page plan and tell me what’s missing or wrong
- Confirm which services matter most to the business
- Confirm the towns are the ones you really want work from
- Approve the plan before design starts
What I do
- Decide which pages the site needs, and which it doesn’t
- Plan the path a customer takes from landing to contacting you
- Sort out which services and towns earn their own page
- Put the whole thing in writing, with the price attached
A plan you can hold me to.
A written page plan
Every page the site will have, and what each one is for. No mystery scope, no “I’ll figure it out as I go.”
A page for every service that earns one
Your main services get room to be explained properly instead of being crammed into one bullet list on a single “Services” page.
Town pages only where they’re honest
I build pages for the towns you actually serve and can say something real about. I don’t paper the map with fifty copy-paste pages.
A scope with a price on it
The plan comes with the total cost, the payment schedule, and what’s included. You approve it before a single pixel exists.
Skipped planning looks like a crammed homepage.
You’ve seen the site that skipped this step: five services squeezed onto one page, no way to tell what the business is best at, and a visitor who leaves because finding the answer felt like work. A website without a plan is just a pile of pages. Planning first is how yours becomes a path that ends with a customer contacting you.
The right structure starts with your business.
Tell me your services and towns. I’ll recommend the structure before I quote a dime.