I write every word. You approve every word.
The pages get written by me, in plain English, using what you told me in discovery. What you offer, what it costs to get wrong, the questions customers ask before they buy, and what to do next. You don’t write a thing. You just read it and tell me where I’m off.
Drafts come to you. Red pen encouraged.
I draft the pages from the approved plan and send them to you to read. Your part takes an evening, not a month: read it like a customer would, mark what’s wrong, and send it back. I fix it, you sign off, and only approved words move forward to design.
What you do
- Read the drafts the way a customer would
- Fact-check the business details only you would know
- Tell me where it doesn’t sound like you
- Give the final yes on every page
What I do
- Write every page from scratch, no recycled filler
- Answer the buying questions customers actually have
- Keep your voice, because it’s the one customers trust
- Revise until you’d hand the page to a customer yourself
Pages that sell while you’re on a job.
Every page written for you
Homepage, service pages, town pages, the lot. You never stare at a blank text box wondering what to say about yourself.
Answers to real buying questions
The things people ask on the phone get answered on the page, so the customers who do call are already halfway to yes.
Your voice, not agency-speak
No “synergistic solutions.” If you wouldn’t say it across a counter to a customer, it doesn’t go on your website.
Final say, in writing
Nothing publishes without your approval. The site says what you meant, because you checked every word before it went live.
“Welcome to my website” never sold anything.
Most small-business sites die right here. The design gets finished, the writing gets left to “later,” and later never comes, so the site launches full of placeholder fluff that answers nothing. A visitor with an unanswered question doesn’t email you to ask it. They hit back and call your competitor. Writing the words first, properly, is the difference.
You’ll never write your own website.
Tell me about the business and I’ll do the writing. You just get the red pen out.